Microsoft’s AdWords for Photos and Videos
Microsoft is far behind Google when it comes to internet advertising, and it’s no secret that they’re desperate to catch up. Patent application 11/939,269 is one such attempt by Microsoft. As Google advertisers well know, you use AdWords by associating your ad with a set of keywords. Those keywords are matched against searches performed on Google, and also against content on websites (utilizing AdSense). Microsoft wants to extend this method of advertising to visual images, including video. Their method utilizes automatic image recognition to categorize the images. The advertiser either inputs keywords or selects from a list of categories. Matching images/videos are then discovered for the advertisement to be displayed with. Of course, this is just a grossly oversimplified synopsis of what happens. If you care to know the technical (and mundane) details, follow the link and have a read.
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